Lets talk about building a solid medical practice, in this case we will cover building a referral patient base.
In many cases you will hear someone recommending you to hire a practice rep or a marketing rep, to personally go out and meet with doctors of other practices on your behalf.

Sounds like a great idea and I am sure it works in some cases, but does it work in today’s market, I am not certaint. What I do know, if you are to hire the right professionals to start your practice, or build up your practice, they should be able to guide you to the right marketing solution.

I do believe that the playing field changed in the last couple years and not all areas (locations) are the same, the same goes for expertice. In any aspect of marketing, you start with who are you marketing and your target.

A good Practice Management Consultant, should have the tools to put you on the right path to building your client base.
I think starting with your practice identity is the first step. Over 80% of consumers use the web to search for health related information. Given the statistics, your practice should have a working, informative, professional website and you should be submitted to directory listings. It is also important to have some patient feedback on your site. This would be the minimum requirement. If the budget alowes you can also advertise on the web.

I do not think cold calling works in today’s market, your practice management team can make that decision.
There is no one that can sell what you do better then you, with proper help from your practice management team you will be able to meet with other physicians and let them know why they should use your services. Getting your name out there in the community, applying for privileges at hospitals in the area, introducing yourself to doctors in the hospitals you visit, using the people you know is the key to building your patient base.

Get the word out, there is a new doctor in your area!
You have to make an effort to establish a relationship with the physicians in the area.
Yes, you will not be able to do it on your own, that is where a good practice management consultant becomes a valuable asset.

Let us help you build your practice the right way!

Real Practice Solutions, LLC.

We would like to touch base with Medical Practice Marketing.strong>

We find that many physicians find themselves working harder then ever, in today’s market.
There are many reasons why you might have a problem gaining client base if you are in existing, or a new start up practice. In most cases it is not enough visibility. Whether not enough physicians that can refer patients to you are familiar with you and your practice, or not enough advertising, these are all good reason why your practice is not booming with patients.

Some practices depend on outdated referral base. Some physicians have relocated, others might have retired and not enough word of mouth referrals, which are so important in today’s market.
Jobs have been lost, patients have moved, how does a medical practice deal with the decline of patients.

The best way it to get your name out there and develop relationships. One way is to bring in a young physician into your practice to build a relationship within the community you are in. You have to be out there meeting with other physicians, young doctors are hungry and have a lot of energy and are looking to break into the medical community.

Be active in your community, volunteer some of your services, if you are just starting a new practice.
Meet personally with each physician in your community, invite them for lunch, build a relationship.

The medical industry has changed tremendously in the last couple years., you can’t sit back and wait for patients to come to you.

Use the technology that is available to you, the Internet is a great tool.
Each practice must have an identity, work on getting your name out there.
Create your practice website, as soon as you can. Patients are becoming more and more computer savvy. They tend to do research before they see a physician, plus patients do research on health problems online.

One other thing you must do, is to evaluate your practice and see what you can offer to the patients that others can’t. look into your strengths and weaknesses, and know what they are.
In some cases an addition of a new location can increase your bottom line.

Every practice can improve customer care, customer service, operations, billing and practice image.
In some cases it is a great idea to bring in a professional consultant and see what they can offer.

Please note: we are here to help get your practice noticed. Give us a call 917-832-6008.

Real Practice Solutions, LLC.

http://www.realpracticesolutions.com

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