Bulding a New Medical Practice and a Referral Base!
Posted by YSNY | Posted in Practice Start Up | Posted on 10-11-2009
Tags: medical office start up, new medical office, patient referrals, patients, practice marketing, Practice start up, referral base
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Lets talk about building a solid medical practice, in this case we will cover building a referral patient base.
In many cases you will hear someone recommending you to hire a practice rep or a marketing rep, to personally go out and meet with doctors of other practices on your behalf.
Sounds like a great idea and I am sure it works in some cases, but does it work in today’s market, I am not certaint. What I do know, if you are to hire the right professionals to start your practice, or build up your practice, they should be able to guide you to the right marketing solution.
I do believe that the playing field changed in the last couple years and not all areas (locations) are the same, the same goes for expertice. In any aspect of marketing, you start with who are you marketing and your target.
A good Practice Management Consultant, should have the tools to put you on the right path to building your client base.
I think starting with your practice identity is the first step. Over 80% of consumers use the web to search for health related information. Given the statistics, your practice should have a working, informative, professional website and you should be submitted to directory listings. It is also important to have some patient feedback on your site. This would be the minimum requirement. If the budget alowes you can also advertise on the web.
I do not think cold calling works in today’s market, your practice management team can make that decision.
There is no one that can sell what you do better then you, with proper help from your practice management team you will be able to meet with other physicians and let them know why they should use your services. Getting your name out there in the community, applying for privileges at hospitals in the area, introducing yourself to doctors in the hospitals you visit, using the people you know is the key to building your patient base.
Get the word out, there is a new doctor in your area!
You have to make an effort to establish a relationship with the physicians in the area.
Yes, you will not be able to do it on your own, that is where a good practice management consultant becomes a valuable asset.
Let us help you build your practice the right way!



